Principles, Values, and Policies. What's the Difference? In a recent family meeting, we discussed core principles and values, both from a faith-based perspective as well as personal life experience. We all agreed that sometimes we feel some conflict between corporate...

The Discipline of Lifecycle Marketing I recently had the opportunity to sit down with Benjamin Gilbert on the One-to-One Consumer Marketing Podcast hosted by Spectrm. "In this episode, we discuss the biggest shifts in digital marketing, including more customer centricity, and...

Finding My Creative Outlet When my first child was born, I took time off from corporate America to focus on family.  It was the right decision for me, and one I have never regretted. The time spent with my son...

Design Thinking: An Empathic Approach Years ago, I had the opportunity to study Design Thinking for Business Innovation through the Darden School of Business at the University of Virginia. It was an incredibly valuable course, as I've used the methodology...

Marketing Buzz-Buzz We marketers love our buzzwords. From "data-driven marketing" to "personalization-at-scale," we have a million of them, and they sometimes oversimplify complex practices to the point where many marketers feel overwhelmed. However, they don't need to. Let's take "data-driven," for...

Let's see what happens  I loved science experiments as a kid. My dad was an engineer and my mom a teacher, so exploratory learning is in my DNA. Often, I see young marketers starting out in their careers take a...