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ABOUT ME

I’ve been in Marketing & Communications for over two decades.  I’ve helped both small businesses and Fortune 500 companies develop successful customer-centric marketing programs and chart better brand experiences within the saturated digital landscape.

As we now take the next technological leap, I’d like to help you succeed in an increasingly competitive business world where the principles of marketing still apply but are now complicated by the rise of Artificial Intelligence.

Learn more about me and what I do, or feel free to join me over on my Blog to discuss mastering modern marketing & communications through human-centered design.

 – Pamela Shadrick

Data Driven

No explorer in history set off on a journey without first charting a course.  Understanding data and how to activate it in a complex digital landscape is the foundation of successful modern marketing & communications strategies.

Human-Centered

Empathy.  It’s been at the center of every profitable program I’ve ever built.  Without human-centered design, a product and brand fail to live up to their full potential.  Explore how human-centered design is now central to business success.

Results Oriented

Favorable results are the outcome of a well designed and orchestrated strategy.  Taking an iterative testing approach can help marketers not only deliver consistent results, but understand where to optimize for continued growth.

AREA OF EXPERTISE

Smart Alignment Produces Consistent & Sustainable Growth

Aligning Strategy, Data, Technology and Content are key to designing modern, multi-faceted marketing programs that produce results. Gone are the days of batch-and-blast. Today's marketer needs to be both BIG picture visionary and detail-oriented task master. Let's talk.

Strategy

Competitive Analysis, Marketing Mix, Positioning, Integrated Marketing, Lifecycle Modeling
, Customer-Centricity

Data

Segmentation, Ideal Customer Profile (ICP), Voice-of-Customer, Lifetime Value (LTV), Revenue Cycle Analytics

Technology

Marketing Automation, CRM, Journey Orchestration, Omni-Channel, Test & Learn, 1×1 Personalization

Content

Content Strategy, Creative Design, Personalized Messaging, Content Matrix, Email, Online, Mobile, Social
MY WORK

LET'S TALK SHOP

Posts from the Blog

plants
April 20, 2024

How Human-centered Is Your Corporate Culture?

Marketing Podcast
May 16, 2023

One-to-One Consumer Marketing Podcast

Why Everyone Needs a Creative Outlet
April 8, 2023

Why Everyone Needs a Creative Outlet