The Discipline of Lifecycle Marketing. I recently had the opportunity to sit down with Benjamin Gilbert on the One to One Consumer Marketing Podcast hosted by Spectrm. In this episode, we discuss the biggest shifts in digital marketing, including more customer...

Design Thinking: An Empathic Approach. Years ago, I had the opportunity to study Design Thinking for Business Innovation through the Darden School of Business at the University of Virginia.  It was an incredibly valuable course, as I've used the methodology...

Marketing Buzz-Buzz. We marketers love our buzzwords.  From "data-driven marketing" to "personalization-at-scale," we have a million of them, and they sometimes over-simplify complex practices to the point where many marketers feel overwhelmed.  However, they don't need to. Let's take "data-driven" for...

Let's See What Happens.  I loved science experiments as a kid.  My dad was an engineer, and my mom a teacher, so exploratory learning is in my DNA.  Often, I see young marketers starting out in their careers take a...