The Discipline of Lifecycle Marketing. I recently had the opportunity to sit down with Benjamin Gilbert on the One to One Consumer Marketing Podcast hosted by Spectrm. In this episode, we discuss the biggest shifts in digital marketing, including more customer...

Marketing Buzz-Buzz. We marketers love our buzzwords.  From "data-driven marketing" to "personalization-at-scale," we have a million of them, and they sometimes over-simplify complex practices to the point where many marketers feel overwhelmed.  However, they don't need to. Let's take "data-driven" for...