The Discipline of Lifecycle Marketing I recently had the opportunity to sit down with Benjamin Gilbert on the One-to-One Consumer Marketing Podcast hosted by Spectrm. "In this episode, we discuss the biggest shifts in digital marketing, including more customer centricity, and...

Marketing Buzz-Buzz We marketers love our buzzwords. From "data-driven marketing" to "personalization-at-scale," we have a million of them, and they sometimes oversimplify complex practices to the point where many marketers feel overwhelmed. However, they don't need to. Let's take "data-driven," for...