Lifecycle

All things related to customer lifecycle design, development and management.

One-to-One Consumer Marketing Podcast

One-to-One Consumer Marketing Podcast

Consumer Marketing Podcast: The Discipline of Lifecycle Marketing I recently had the opportunity to sit down with Benjamin Gilbert on the One-to-One Consumer Marketing Podcast hosted by Spectrm. "In this episode, we discuss the biggest shifts in digital marketing, including more...

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The Human Side of Marketing

The Human Side of Marketing

Design Thinking for Marketing: An Empathic Approach Years ago, I had the opportunity to study Design Thinking for Business Innovation through the Darden School of Business at the University of Virginia. It was an incredibly valuable course, as I've used...

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