Objective: develop an eBook to support the promotion and lead generation of the employee well-being/Powerhouse Culture product/solution
Strategy: Offer an eBook to current and potential clients to educate them on and promote a new product/solution. Use ebook as gated content to generate leads
Execution:Website – Generate leads via gated content/forms. Email – Support sales efforts through nurturing campaigns. Sponsored promotions – Increase brand and product awareness through sponsored articles linking back to gated content on website (HR Dive Article)
Results: The eBook successfully increased both awareness and leads, helping to boost sales for the product/solution.
Objective: develop an eBook to support the promotion and lead generation of the employee well-being/Powerhouse Culture product/solution
