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THINK BIG.  Start small.  Learn Fast.

Everyone needs a tagline. A motto. A mantra.  My life caption finds it foundation in dreaming BIG and learning fast through an iterative test & learn approach.  You’ll never know if a plan is going to work unless you strategize, map it out and then give it a hearty go.

My Story

I started my marketing & communications career at a time when the traditional approach to marketing was being disrupted by huge leaps in technology. The internet was still in its infancy and social media was a clunky concept, but the foundations of marketing still applied to the developing digital landscape.  It was a great classroom to chart an uncharted course. Here’s a bit of what I learned:

  • Integrated marketing & communications strategy & execution
  • Designing successful growth & lifecycle programs for B2B, B2B2C, and B2C
  • Customer lifecycle modeling and automated journey orchestration
  • CRM, marketing automation & omni-channel orchestration
  • Behavioral Economics, Design Thinking, and Agile methodologies
  • Demand generation & account based marketing
  • Customer-centric engagement & retention strategies
  • Strategic planning & forecasting
  • Program design & project management
  • Content strategy & editorial development
  • Iterative data-driven testing & optimization
  • 1×1 personalization-at-scale
  • Advanced marketing analytics
  • Marketing consulting and keynote speaking