The Discipline of Lifecycle Marketing.

I recently had the opportunity to sit down with Benjamin Gilbert on the One to One Consumer Marketing Podcast hosted by Spectrm.

In this episode, we discuss the biggest shifts in digital marketing, including more customer centricity, and how despite market changes and challenges, foundational marketing principles will keep you continuing to grow. We also address the areas to focus on for increased customer retention, how to scale your personalization efforts, the danger of chasing trends and channels, and why you shouldn’t be afraid to challenge the status quo.

You can listen to the podcast on Apple or Spotify.

Note: Pamela Shadrick appears on this podcast as an individual contributor. Statements and opinions made are solely her own and are not meant to represent Equifax or speak on behalf of the company in any way.