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HEllO, I'm
Pamela Shadrick

Marketing & Communications Strategist

About

Professional Profile

I'm passionate about strategy and seamless execution. I've built my career on a mix of creative and analytical marketing & communication strategies and have translated them into increases in sales revenue for both B2B and B2C companies. Every day, I dare to think beyond what is possible and strive to bring efficient, innovative solutions to life.

My collegues tell me I have a knack for seeing the big picture and developing successful campaigns that inspire brands to reach beyond the status-quo. I've helped both startup and Fortune 500 companies succeed in the noisy digital world, and I can help you too. Review my experience and portfolio or contact me to learn more about successful strategies for SEO, digital marketing, social media, brand awareness, thought-leadership, audience development and corporate communications.

Marketing & Communications Expertise

Expertise

Core Competencies

Strategic Account Planning, Market Analysis and Metrics, Integrated Marketing Strategies, Creative Services, Digital Marketing, Brand Management, Demand Generation, Public Relations and Communications Management, Advertising and Media Placement, Web Development and Analytics, SEO Strategy and Execution, Social Media Marketing and Analysis, Budget Management and Cost Control, Content Marketing, Audience Development, Storytelling/Storymaking, Graphic Design, Copywriting

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Marketing

Expert, 15 years

Communications

Expert, 15 years

Creative Direction

Advanced, 15 years

Technical Expertise

Advanced, 15 years

Technical Knowledge

  • Adobe Creative Suite 6.0
  • E-Commerce Platforms
  • HTML, CSS, XML, PHP
  • JQuery & JavaScript
  • Google Analytics & Adwords
  • Eloqua, eTrigue, Marketo
  • Salesforce, Siebel CRM
  • Oracle Business Intelligence
  • SWOT & Gap Analysis
  • Five Forces Analysis
  • Bayesian Analysis
  • IMPAX & Design Thinking

Languages

English Native Speaker
French Intermediate
Hebrew Basic

Experience

15 Years Experience in Marketing & Communications

Marketing Agency

Strategic Planner

2014 - Present
As a Strategic Account Planner, my role is to capture, translate and champion the voice of the customer - their goals, aspirations and challenges. Through strategic research and analysis, I provide insight and direction in the development of meaningful, creative performance improvement strategies.
Global Manufacturer

Marketing Manager

2011 - 2014
Developed integrated marketing strategies taking company from a traditional marketing approach to a more diverse marketing mix of direct and digital customer experiences. Established multi-media content marketing strategies where none previously existed thereby increasing brand awareness across multiple channels and increasing sales revenue.
E-Commerce Company

Marketing Manager

2008 - 2011
Established company brand awareness and marketing strategies where none previously existed. Managed and analyzed all aspects of e-commerce initiatives to increase exposure and optimize website performance significantly driving online traffic and increasing revenue.
Financial Institution

Investor Relations

2001 - 2005
Provided high level communications support to executive management in the areas of Investor Relations and Corporate Communications. Managed Earnings Release process and developed investor presentations given by the Chairman, President and CEO to Wall Street and the investment community.
Medical Manufacturer

Communications

2000 - 2001
Led successful marketing initiatives and spear-headed development of emerging digital customer communications. Managed creative development process and conducted market research and analysis to support successful product launch and promotion.

Education

University of West Georgia

Bachelors of Arts: French Communications and Psychology

Universite de Montpellier - France

Certification: International and Intercultural Communications

Portfolio

Creative Projects

A sampling of some of my most recent work. Additional branding, digital & direct marketing and corporate communications examples are available upon request.

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Contact

Connect with Me

When starting a new business, budgets can be tight. Entrepreneurs and small business owners need access to tested expertise to ensure their new venture excels in an incresingly competitive market. There is plenty of advice to be found on the internet, but how do you know what strategies really work?
Professional marketing and communictions consultation doesn't have to break the bank. I can help. I advise startup companies and small businesses on how to establish a successful online pressence, increase brand awareness, reach target audiences and develop marketing strategies that ultimately grow business. I've helped both startup and Fortune 500 companies succeed in the noisy digital world, and I can help you too. So, let's talk.

Pamela Shadrick
Atlanta, GA

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Pamela Shadrick

creative.
innovative.
strategic.
results.